Magazine Brand Identity
This was a project from my Typography class
at Minneapolis College of Art & Design. For this project we were asked to create a brand identity for a fictional magazine with a concept of our choosing. Assets would include masthead, Table of Contents, and a two spread feature article.
at Minneapolis College of Art & Design. For this project we were asked to create a brand identity for a fictional magazine with a concept of our choosing. Assets would include masthead, Table of Contents, and a two spread feature article.
Billy Doo is a quarterly independent magazine celebrating and centering queer community. Taking its name from Polari vocabulary, Billy Doo means, ‘love letter’ and each issue aims to be a powerful source for community connection and story telling expressed through liberatory consciousness, radical representation, and authentic writing and imagery.
Issues are themed, exploring historical and current cultural topics. A feature interview anchors each issue, supported by several short articles and a Reader’s Write section which highlights submissions from reader’s reflections/responses to that issue’s theme.

A stack of Billy Doo magazines

Billy Doo, Table of Contents

Feature Article
