Magazine Brand Identity
This was a project from my Typography class
at Minneapolis College of Art & Design. For this project we were asked to create a brand identity for a fictional magazine with a concept of our choosing. Assets would include masthead, Table of Contents, and a two spread feature article.
Billy Doo is a quarterly independent magazine celebrating and centering queer community. Taking its name from Polari vocabulary, Billy Doo means, ‘love letter’ and each issue aims to be a powerful source for community connection and story telling expressed through liberatory consciousness, radical representation, and authentic writing and imagery.
Issues are themed, exploring historical and current cultural topics. A feature interview anchors each issue, supported by several short articles and a Reader’s Write section which highlights submissions from reader’s reflections/responses to that issue’s theme.
A stack of magazines.  The top cover shows a photo of a powerful Black, trans elder. She is sitting in a chair holding a leopard print cane in one handd and wears a leather spiked bracelet. She looks right into the camera.

A stack of Billy Doo magazines

Interior spread of the magazine BillyDoo. The left page shows a close up of a handwritten letter from 1927. The right page is titled The Aging Issue and shows the table of contents for the magazine.

Billy Doo, Table of Contents

Interior spread of the magazine. A feature article titled, "TransVisionary Miss Major Griffin-Gracy. A full page photo of Miss Major with wavy white hair, standing in a beautiful patterned dress. She smiles into the camera.

Feature Article

The second spread of the feature article. Several photos of Miss Major in the 1960's are at the top of the page with the text from the article bellow.

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