Promotional Merchandise Design
It was a pleasure working on this promotional design for Upstream Arts, a Minneapolis based arts organization that uses the power of the creative arts to activate and amplify the voice and choice of individuals with disabilities.
In the concept phase, UA staff articulated, "we want to underscore the idea that this message (fuck ableism) is not radical, just straightforward". To accomplish this I found a sans serif typeface who's boxy curves paired well with their logomark while keeping the message clear.
